NBA / NBA 2K

Senior Creative Producer

Developed and produced original content, live experiences, and talent-driven programming across NBA and NBA 2K.

Impact:

• 25+ YouTube videos produced featuring NBA talent

• Multiple viral moments across YouTube and X

• Launched Grilled, now one of the channel's top-performing series

• Produced the channel's first viral video (Outside featuring Deuce McBride)

• Conceptualized Nice Defense, securing a multi-episode AT&T sponsorship

• Led productions across NY, DC, LA, and Atlanta

• Produced 2 NBA 2K Mobile Rig activations